Thread Heads


On Sunday, I stopped by the Thread Show at San Francisco’s Galleria. People often wonder, what’s the difference between all these different shopping events? Which ones should I go to? What will I find if I do go? So I thought I would weigh in with a few details on this past weekend’s event. I’m going to do bullet points. I am not feeling “paragraphy” today.

  • More L.A. designers. While some local shopping events predominately feature Bay Area vendors, this Thread Show had a sizable number of designers from elsewhere in the Golden State.
  • Huge venue. The Galleria is a cool place to hold an event like this – though I’m betting some of the vendors on the second floor were jonesing for more foot traffic. The first floor was definitely the most crowded while I was there – and the bar was on the third floor, so clearly a bunch of people were mingling up there.
  • Great deals. Every event has its own character and personality. Some bring you total underground, indie, brand new designers. Some bring you a really eclectic mix of products. This one did both of those to a certain extent, but what stood out more for me were the deals. I almost peed in my pants when I discovered I could get a She-Bible dress for $10. Um, what? And plenty of t-shirts, hoodies, tote bags and whatnot for $5-$20.
  • Good for the boys. Many events cater to the ladies, but Thread had a bunch of guy-minded vendors. There were street sneaks, tons of tees, trucker hats and – of course – loads of dude-sized hoodies and shirts. Of all the local indie shopping events, this is one that you might actually legitimately be able to drag your boyfriend to without him looking like someone stabbed him in the eye. And plus, free drinks.
  • Digging. I did a lot of digging. A bunch of the vendors had their wares in big boxes that required much digging on my part. That’s not unusual at events like this, but I saw more vendors setting things up that way than I normally do. It’s fine when it’s a bargain box or something, but when I’m digging through a five-foot tall box for shoes, it’s a deal breaker. Honestly, in one instance, I felt bad because I was like, I kind of want to buy a pair of these shoes, but I feel like I am going to have to shovel like five pounds of footwear out of the way to find a match. So I didn’t commit. It also seems like it would be easy to have your products damaged in that sort of set-up.
  • More urban, skater punk vibeness. Some indie shopping events are totally girlieness. But this one had much more of a skater, fan boy, city-style edge to it.