Fashion for a Good Cause


On Saturday night, Fashion for a Good Cause held its first charity fashion show in the Dogpatch at the Blue Sky Studios. Along with a handful of vendors showing jewelry, apparel and accessories, seven designers – one who flew in from Japan just for the occasion – sent collections down the L-shaped runway. Proceeds from the event benefited the Atfaluna Society for Deaf Children.

This being the organization’s first show, it was not at all surprising to see some game-time glitches like delays between models and amateur models forgetting to pause at the end of the runway for the photographers (very important for the designers, who obviously want to give the cameras ample opportunity to snap their collections). And then there was the buzz kill of watching half the crowd mysteriously vanish during the brief intermission. That was unfortunate for the designers, but I think those sorts of things are likely to work themselves out as the organization puts on subsequent shows. I think a little attention to fine-tuning the timing of the models, limiting the number of looks each designer shows and keeping participating designers to a maximum of five would dramatically enhance the next show.

Criticisms aside, what I think its much more important to note here is how different this show was than many others I’ve seen in the Bay Area. It really took local fashion to a wider audience than you normally see at local fashion shows. There were people of all races and ages (well, except little kids, though I did see one of those) in the audience – and I think that’s important. Also, the designs themselves were really diverse – there was a intimate apparel line, a swimwear line, an evening gown line and several casual collections. If you had a bunch of editors from Vogue critiquing the event, I’m guessing they would have found the diversity of the collections distracting, but I liked the range – it kept me guessing. And the point of this wasn’t to be like New York Fashion Week or something like that. It was a much more grassroots affair, and one that got a lot of community-minded people together under the fashion umbrella for an evening. Overall, I thought the event was worthwhile, probably not quite worth the $50 ticket price for general admission, but it was a good effort that I hope to see continue in the coming months.

Here are some pictures from the event (and please, please, if I’ve attributed your design to the wrong designer, contact me and I’ll fix it immediately):

Jason Christopher Peters








Sally Kim



California Innovations



Cory Tran Couture