San Francisco Fashion Week 2007 – Featured Designers

San Francisco Fashion Week Announces 2007 Designer Line-Up

Event happenings mirror production’s “citywide style” campaign that attempts

to answer the question of “What is San Francisco Style?”

SAN FRANCISCO, Calif. (July 31, 2007) – Featuring an eclectic array of mostly Bay Area designers, this year’s San Francisco Fashion Week remains true to honoring the talents of emerging designers, while showcasing style that is distinctly “San Francisco.” With a different mood set for each night, the event finds that when it comes to defining San Francisco style, there is no one-size-fits-all answer.

The fourth annual San Francisco Fashion Week is August 22-26, 2007 with a collection of runway shows, boutique shopping, industry workshops and post-show parties. All runway shows will be held at the Galleria at the San Francisco Design Center August 23-25, beginning at 7 p.m.

“As it has always been, San Francisco Fashion Week is open to the public,” said San Francisco Fashion Week producer and founder Erika Gessin. “Anyone can get a rare glimpse into the world of runway fashion shows, and decide for themselves what constitutes San Francisco style.”

Thursday, August 23, co-hosted by San Francisco Opera Bravo! Club

Opening night centers on glamour and chic style, with the first runway show presented by SFFW’s popular Emerging Stars designers. Set to a dramatic opera score, the show will feature one-of-a-kind Little Black Dresses created by selected design students from around the Bay Area. The Emerging Stars designs will be exclusively auctioned off at the end of the evening to members of San Francisco ’s Opera Bravo! Club.

Contributing to the evening’s avant-garde feel, Pink Elf will showcase its easy glamour, cosmopolitan-inspired women’s apparel and accessories, followed by Emily Jane Clothing, another classic collection that combines traditional iconic pieces with fresh, yet elegant innovations. Palo-Alto based Vian Hunter will offer her interpretation of timeless and feminine classics from the late 50s and early 60s. Closing the evening is Genevieve Primavera ’s “Rhapcity,” a collection of women’s contemporary ready-to-wear and couture inspired by the diversity of life and culture of the city.

Friday, August 24, co-hosted by Cal Performances

Friday evening begins with Dcepcion, a Vallejo-based identical twin design team who have created a comic-book inspired wearable street wear collection. Dcepcion will be followed by Wee Scotty’s “Rip & Recycle” collection, featuring several ‘green’ designs co-created by winning youth designers from Wee Scotty’s “Project Junior Runway” competition.

Rounding out the evening will be Kirribilla’s exclusive line of head-turning party dresses and Berkeley-based designer EVarize’s “Measu(RED)” collection, a women’s wear line inspired by her personal dedication to spreading awareness about HIV and AIDS. Missing Piece Artwear Collective, a show-within-a-show featuring the assorted creations from the four artists of this inventive design team, will conclude Friday night’s runway revelry.

Highlights of the evening include a special performance by Grammy winning jazz pianist Taylor Eigsti at the after-party at the Westfield San Francisco Centre. Eigsti will also model in the Dcepcion show. Thespian fans will appreciate a special exhibit of theater costumes personally created by Isaac Mizrahi for Mark Morris’ productions of Platee and King Arthur.

Saturday, August 24

Closing night is a tribute to the variety of style that SFFW offers. Up first is eco-friendly Velvet Leaf’s collection of chic bohemian women’s wear, followed by Vindy Co’s modern, rocker-edge collection, created for the fearless female. Sacramento-based Richard Hallmarq then takes the stage with his “romantic sparkle circus” show, featuring couture and ready-to-wear for both men and women. Hallmarq’s spectacle of desire will be carried on by Effie’s Heart, a collection based on the designer’s shared passions for theater and design – inspired by the vintage look, but made with the modern girl in mind. Onerary’s backgrounds in theater and painting bring an artistic and dramatic edge to their men’s and women’s ready-to-wear collection. San Francisco design company, The 615 Project, will conclude the show with their collection of athletic-inspired, yet luxurious ready-to-wear garments for women.

As one of San Francisco Fashion Week’s “Citywide Style” icons, M.A.C. Cosmetics Senior Artist Victor Cembellin points out, “ San Francisco is like the Noah’s Ark of fashion—there’s two of every kind of person with every kind of style. Above all, there’s a sense of creativity and individuality in how San Franciscans dress.”

Before and in-between shows on all nights, guests can visit the Appel & Frank Fashion Week boutique, featuring a variety of wares from emerging accessories and apparel designers.

For those who just can’t get enough fashion or are inspired to break into the industry, San Francisco Fashion Week’s workshops will be held on Saturday, August 25 and Sunday, August 26th. Open to the public, the workshops cover topics ranging from Catwalk Choreography, Careers in Fashion, Celebrity Styling and much more. More information on SFFW, including designers, event details, and ticket prices can be found at

About San Francisco Fashion Week:

Since 2004, San Francisco Fashion Week has united the city’s growing contingent of established and up-and-coming local fashion designers under an officially sanctioned, one-of-a-kind platform that brings fashion to the forefront of San Francisco ’s culture. San Francisco Fashion Week is reflective of San Francisco ’s image as a city full of people who are innovative, creative and with a distinct style, which reflects an irreverent yet intelligent vibe.

  • Looking forward to seeing the support for local independent designers. We love you.

    Creative Director of Missing Piece