SOMA Mag Party: What a Drag

When one goes to the trouble to RSVP to an invitation-only party for a magazine that probably should be trying to promote itself as far and wide as possible considering its paltry circulation, it’s an extreme drag to show up only to have to stand in a 20-minute line (this isn’t New York, people) while one person (which I think is like 30% of the mag’s staff) checks in guests while the publisher (whom I’ve heard is not the most, shall we say, humble person on the planet) stands at the door acting rather rude and flippant to admirers of his magazine?

A musician friend of mine who was featured in the magazine last fall suggested going down to the party last night, and I, being intrigued by the prospect of a fashion-related Thursday night, was eager to go. But we got there only to find out, after waiting in the long and mismanaged line, that the editor he had spoken to had failed to add his +1 to the list – even though he had called to confirm AND received an email confirmation.

It was a bummer to say the least. I can’t remember the last time there was a line to get into something in San Francisco, much less an invite-only party.

The most irritating thing about it was the air of exclusivity that the publisher had. Which leads me to another question: Why on earth are fashion events so exclusive, anyway? Fashion should be available to anyone who wants to view it, especially when the fashion in question comes from emerging designers who need as much exposure as they can get. I’m much more comfortable at the city’s indie events for this very reason. There’s just a lot less snobbery involved, and the people who attend the events are usually genuinely interested in supporting the designers – even if it’s only by stopping at their table to look.